ALEXA – the first real Mall at Second Life®

Good news for fashion victims – the ALEXA at Berlin Alexanderplatz now also is accessible via Second Life®! It is the first mall being reproduced in Second Life® and is located in newBERLIN at its original spot, the Alexanderplatz.

From today on the center is equipped with stores that already have branches in the real center. Visitors can stroll through NICI, Eyecatcher, Fast Forward, X-IT, mobilcom, Bodycheck, Lzwo, Doorbreaker and Subway. These shops offer free virtual products that are copies of real items.

On the occasion of the ALEXA opening in newBERLIN today, Nov. 19th, there is a fashion show at 6 p.m. to present the virtual products. This show will be broadcasted to a press conference at the real ALEXA. Afterwrds there will ba a party at both locations, as usual with superb live music.



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